Paid Visibility Gap Report · Prepared for SILA

You protect ad budgets, and run zero Google ads yourself. ClickCease owns the auction you should win.

Giovahnna, SILA sells click-fraud protection for Google and Meta Ads, but SILA isn't in the Google auction at all. ClickCease is capturing the buyers searching for exactly what you offer. Here's the gap.

0
SILA Google ads (2 all-time)
0
Fraudblocker Google ads
0
ClickCease monthly paid-search visits, on your terms
Section 01 · Context

You sell paid-ad protection. You don't run paid ads.

SILA's whole pitch is that 1 in 3 ad clicks is fake and you help advertisers stop wasting budget. But on the channel where your own buyers go shopping, Google search, and SILA is invisible. Zero live ads, just two all-time. The performance marketers who need you are Googling "click fraud protection" right now, and they're finding ClickCease and Fraudblocker instead.

0
Google ads live (2 all-time)
16
ClickCease Google ads
35
Fraudblocker Google ads

You know exactly how valuable a clean click is. You're just not bidding for one.

Section 02 · The Gap

Your category leader is in the auction. You're not.

SILA has a sharp product and a real wedge, protection across both Google and Meta. But ClickCease shows up when buyers search, and SILA doesn't. That's not a product gap, it's a presence gap.

SILA
ClickCease
Google ads (90 days)
0
16
Monthly paid-search visits
~0
127,248
All-time Google ads
2
Always-on
Creative testing
None
Continuous
Google ads & paid visits
SILA vs ClickCease

SILA runs zero paid ads and captures effectively no paid visits. ClickCease pulls 127,248 paid visits a month, on the exact terms your buyers use: "click fraud protection" and "invalid traffic detection". You're protecting everyone's budget but your own pipeline.

Section 03 · The Auction

The click-fraud category is very much in the auction.

This isn't an empty lane. Your competitors are actively bidding on the terms your buyers search. SILA is the one name missing.

Monthly paid-search visits by firm
Semrush estimates · click-fraud protection category

ClickCease has effectively cornered the paid-search demand for click-fraud protection. Every one of those visits is a performance marketer SILA could be reaching.

Section 04 · Evidence

What ClickCease is actually running.

A snapshot from the Google Ads Transparency Center, showing ClickCease's live search ads on the terms your buyers use.

ClickCease.com · SponsoredLive
ClickCease live Google search ad from the Google Ads Transparency Center
ClickCease.com · SponsoredLive
ClickCease live Google search ad from the Google Ads Transparency Center
ClickCease.com · SponsoredLive
ClickCease live Google search ad from the Google Ads Transparency Center
What we see in these three
  • Always-on search ads on "click fraud protection" and "invalid traffic" terms, the exact buyer SILA wants.
  • Direct-response angles: protect your budget, block bots, get a free traffic audit.
  • A modest but relentless program, 16 live ads pulling over 127,000 paid visits a month.
  • This is beatable presence, not an untouchable giant, but SILA has to actually show up.

ClickCease runs 16 search ads and captures 127,248 paid visits a month. SILA runs zero.

Every one of those clicks is a buyer who needed click-fraud protection and found your competitor first.

Section 05 · The Opportunity

You don't run paid today. Here's why it's worth starting.

There's live, high-intent demand for exactly what SILA sells, and right now ClickCease takes almost all of it. Here's a conservative view of what showing up could return.

~127,248 / mo

Paid-search visits ClickCease captures on your terms today (observable demand)

1,500–3,000 / mo

Qualified visits a focused SILA campaign could realistically capture

30–90 / mo

Qualified leads / free-audit requests, at a 2–3% conversion rate

~90–270

Qualified leads across a 90-day sprint

Illustrative, based on observable category demand and typical B2B conversion rates, not a guarantee. We pressure-test these against your real numbers, deal size and close rate on the call.

How you'd win without matching ClickCease's budget

Practice what you sell

Run clean, protected Google and Meta campaigns on 'click fraud protection' and 'invalid traffic detection'. You of all companies can prove the clicks convert.

Conquest ClickCease

Bid on competitor and category terms with SILA's differentiators front and centre: real-time blocking across both Google and Meta, custom rules, a free traffic audit.

Lead with the free audit

Your 'find out how much budget is being stolen' offer is a perfect paid-search hook. Put it in front of buyers at the moment they search.

You help advertisers stop wasting spend. The call is where we turn that expertise into your own pipeline.

Section 06 · What happens on the call

30 minutes. Your live account. A clear plan to lift ROAS.

No slide-deck pitch. You give us view-only access to your Google Ads, and we walk it with you, pointing at real campaigns, real keywords, real creative, and show you exactly where we'd move budget to lift ROAS.

1
You give us view-only access

Google Ads (and LinkedIn Ads if relevant), read-only. Nothing changes in your account. Takes 2 minutes.

2
We walk your account live, together

Screen-share, 30 minutes. We open your campaigns, ad groups and creatives alongside the competitive data in this report.

3
You leave with a ROAS action list

Where the wasted spend is, the gap vs ClickCease, the creative angles you're not testing, and the sequence we'd tackle them in, yours to keep, execute in-house or with us.

View-only access, always No obligation, no follow-up spam You keep everything we find

What this looks like in practice

"We enjoy a productive partnership with Prime Marketing. We started with LinkedIn Ads and later moved our Google Ads to them as well. Since then we've seen clear improvements in our results."
Wibe van de Vijver
Head of Marketing, Compliance Wise
785% ROI · +30% pipeline · 122 leads in 3 months
"Prime built the ABM and LinkedIn layer that actually moved machines. The lead quality and the sales conversations shifted almost immediately."
STYLE CNC Machines
B2B manufacturing client
6 CNC machines sold · 36 qualified leads in 9 months
"A stable, predictable lead flow every single month. Prime treats our paid channels like a growth engine, not a media buy."
Sentinels.ai
SaaS security client
250 leads / month · 18-month stable growth
Ready to get into the auction, Giovahnna?

30-minute working session with Papillon. View-only. Actionable.

Book the walk-through
Next step

Want the full picture, Giovahnna?

This report uses only public data. Give us 30 minutes and viewer access, and we'll show you exactly where the budget's going and how to close the gap on ClickCease, backed by our 90-Day Paid Pipeline Sprint guarantee.

30-min working session
Live walk-through of your audit
No obligation